How Great Packaging Can Improve Sales

First off, let’s define packaging: packaging is the manner in which a product is enclosed or wrapped prior to a sale. The key element in this definition is ‘prior to sale’. While most people simply think of packaging as just about having a box to put a product into, packaging in terms of sales and marketing is so much more than that!

Topics: Offshore Sourcing brand merchandise improving sales

The ABCs of Writing a Good Design Brief

Most clients wonder if a written design brief is really necessary. Believe it or not, even if you’ve had a face-to-face briefing with your designer, a written brief is still essential to provide clarity and a documented guideline for designers moving forward. Depending on the scale of the job, a bullet-point email or quick call sometimes might not be enough.

At Producto, we require design briefs so we can provide our designers with the necessary insights, background, and foundation information for a client’s work. We focus on every detail of it from the micro information like font, size, media to the bigger macro aspects like branding, emotion and audience. Can we take on a project without a design brief? No! That’s like flying a plane without radars or GPS! The project will often crash and that’s something we never want to see.

Many times, our account team will meet with a client and ask all the right questions before then returning to the office and writing up a comprehensive design brief. But still a formal brief is created and shared back to the client, to ensure we’re all on the same page.

The good news is that there are no absolute rules on ensuring a perfect brief. But there are some very important key points that need to be considered when writing it. The basis of any good brief is information, and lot’s of it. Better to offer too much information than too little. never be afraid to share your thoughts and information about your brand. Great design needs to get address what’s in your head, and what’s in your customer’s head.

Let’s dive in below with the top 5 questions you need to answer to get you started.

Topics: Offshore Sourcing brand merchandise design

Using sales promotion to improve sales

Sales promotion is a tried and tested method to increase sales. As a marketing discipline it falls under one of the classic 5 P's of marketing, which for some have fallen out of favour these days, but in truth still remain an important part of the marketing mix.

Topics: Offshore Sourcing brand merchandise bespoke improving sales

What is Brand Building?

Building a strong brand is almost as important as building the service or the product. It’s the core element that needs to be settled pronto before getting too excited with building complicated strategies. Once a company is able to build a recognizable and loved brand, it’s the most valuable asset a company owns!

Topics: Branded apparel brand merchandise Increasing Brand Awareness

Using Branded Merchandise To Improve Sales

Simply put, promotional products can make a great impression. Who doesn’t like receiving something for free? Even better who doesn’t like receiving something that’s free but also practical, sometimes useful and more importantly a clever item that resonates with the consumer.

Topics: Producto brand merchandise improving sales

How to Increase Your Brand Awareness

When talking about brands, we instantly think of logos, products or slogans. How often have you said “Google it” instead of saying search for it (Sorry, Bing). Or when have you asked for Kleenex instead of a tissue. What made these brands become such household names that they’re now used to describe a product category?

Topics: brand merchandise improving sales

10 Simple Training Tips for Round The Bays

Check out our top 10 training tips for running Round the Bays below from Carlos. If you're an inexperienced runner like Carlos it's essential to plan your training. These quick tips are a great start for your Round the Bays 2018 run.

Topics: Producto merchandise Branded apparel Training Tips RoundTheBays brand merchandise

Take Back Control of your Brand

As a brand manager, you have a responsibility to be your brand's guardian. Almost like a parent, you must nurture it and protect it. It's a big ask, and not to be taken lightly. Rather like death and taxes there is another sure thing in life...and that's that everyone will have an opinion on brands - we're surrounded by them, influenced by them and these days seem to be particularly vocal about them.

Topics: brand Inventory Management

Chinese New Year

Chinese New year is the most important festival in the Chinese calendar.

A major holiday in many Asian cultures, Chinese New Year is often referred to as the Spring Festival. It is a time for family, reunion, good food, and steeped in many traditions and themes like good luck, fortune, happiness, wealth and longevity.

Topics: Offshore Sourcing Indent

5 Reasons to invest in Corporate Clothing

To discover why corporate clothing is so important, we must first go right back to your first lesson in marketing.

A brand's identity is represented by all the visual elements that make up that brand. Of course, one element is the logo but there are many other brand attributes that should not be ignored and that combine to create a brand.

These visual elements are many and varied but broadly can be represented by things like design, colour, and layout.

Topics: Branded apparel corporate clothing improving sales