Most clients wonder if a written design brief is really necessary. Believe it or not, even if you’ve had a face-to-face briefing with your designer, a written brief is still essential to provide clarity and a documented guideline for designers moving forward. Depending on the scale of the job, a bullet-point email or quick call sometimes might not be enough.
At Producto, we require design briefs so we can provide our designers with the necessary insights, background, and foundation information for a client’s work. We focus on every detail of it from the micro information like font, size, media to the bigger macro aspects like branding, emotion and audience. Can we take on a project without a design brief? No! That’s like flying a plane without radars or GPS! The project will often crash and that’s something we never want to see.
Many times, our account team will meet with a client and ask all the right questions before then returning to the office and writing up a comprehensive design brief. But still a formal brief is created and shared back to the client, to ensure we’re all on the same page.
The good news is that there are no absolute rules on ensuring a perfect brief. But there are some very important key points that need to be considered when writing it. The basis of any good brief is information, and lot’s of it. Better to offer too much information than too little. never be afraid to share your thoughts and information about your brand. Great design needs to get address what’s in your head, and what’s in your customer’s head.
Let’s dive in below with the top 5 questions you need to answer to get you started.