• Nitika Shah

Cashing in on Cozy

Updated: Jun 25

It seems that hygge is huge this winter.


Hygge - a danish term used to describe a quality of coziness and comfortable warmth that nurtures a feeling of contentment and well-being.

There’s a reason your Instagram feed is filled with ads for weighted blankets and mindfulness apps.


There has been growing consumer demand for new ways to relieve stress and anxiety (ahem, particularly this year) and that's why brands seem to be going crazy for cozy - it's big business.




We've been loving this weighted blanket from Bearaby - a sustainable twist to the original WB. Instead of small glass beads being responsible for the weight in the blanket, you've got yourself a trendy chunky knit made completely from heavier layers of organic cotton.

Here's a bit of a rundown on what makes weighted blankets so special.

Medical research has proven that sleeping under weight brings about naturally deeper sleep cycles, leaving us feeling rested, revitalized and better overall.

An evenly dispersed weight on the body stimulates the production of serotonin (the happy hormone), reduces cortisol levels (the stress hormone) and increases melatonin, helping you fall (and stay) asleep.

Let us know your thoughts on the hygge lifestyle!


Full article can be found on The Hustle.

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