• Simon Morgan

Chinese New Year - How does it impact you?

Chinese New year is the most important festival in the Chinese calendar.


A major holiday in many Asian cultures, Chinese New Year is often referred to as the Spring Festival. It is a time for family, reunion, good food, and steeped in many traditions and themes like good luck, fortune, happiness, wealth and longevity.



Chinese New Year takes place on the 25th of January and is celebrated throughout the following month. Most of China shuts down during this period, allowing friends and families to celebrate. It is critical that you place your indent orders early so that production and shipping takes place before the annual shut-down. We recommend placing your orders for offshore production by the end of September at the latest to ensure everything runs smoothly.


Time-frames can of course differ depending on the complexity of the item, quantity ordered or the method of shipping. At Producto we specialise in creating products offshore, and have a team based in China to ensure a smooth process from order through to delivery. Below are some key points to keep in mind when thinking about order time-frames:


  • Sampling and design or material iterations

  • Manufacture & branding process

  • Safety testing and quality control

  • Shipping time - sea or air freight


Year of the Rat


Although this year is the Year of the Pig, we look forward to next year being the Year of the Rat. But what does this really mean?


Each year is related to a Chinese zodiac animal according to the 12-year cycle. Years of the Rat include 1924, 1936, 1948, 1960, 1972, 1984, 1996, 2008, 2020 ... The Rat occupies the first position in the Chinese zodiac, after the Pig, and before the Ox.


If you're born in a Rat year, you're a Rat, and the following are deemed lucky for you:


Lucky numbers: 2, 3, 23, 32

Lucky colors: Blue, gold and green

Lucky flowers: Lily, African Violet


This seems complicated already, but things are about to get even more complex! In Chinese element theory, each zodiac sign is associated with one of the five elements: Gold (Metal), Wood, Water, Fire, and Earth. For example, a Wood Rat comes once in a 60-year cycle.


Rat's Personality

Rats are quick-witted, resourceful, versatile, kind, smart, and lovely. With strong intuition and quick responses, Rats always easily adapt themselves to a new environment. With rich imaginations and sharp observations, they can take advantage of various opportunities well. Rats have strong curiosity, so they tend to try their hands at anything, and they can deal with tasks skillfully.



Famous Rat Year People

  • Prince Charles, born on November 14 1948, an Earth Rat

  • Eminem, born on October 17, 1972, a Water Rat

  • Cristiano Ronaldo, born on February 5, 1985, a Wood Rat


Most of China shuts down during this period, allowing friends and families to celebrate. It is critical that you place your indent orders early so that production and shipping takes place before the annual shut-down.

With teams in both New Zealand and China, Producto understands the importance of Chinese New Year and it's impact on offshore product development. If you would like help with creating bespoke products and merchandise from China, then please get in touch.

Copyright Producto Ltd 2020