Dunkin' debuts trendy Holiday merch
Dunkin' has launched a bold and vibrant new line of apparel and merchandise just in time for the festive season. Initially available on a new online pop-up store 'Dunkin' Shop', offering items from a holiday sweater, one-piece pajamas and joggers to accessories like scrunchies, a fanny pack and an electric guitar. The line clearly resonated with Donut fans, who quickly gobbled up the collection with most items now listed as sold out.
Dunkin’ Shop was designed by Dunkin’ in partnership with design-led creative company Jones Knowles Ritchie (JKR). While all holiday items are now sold-out, fans eager for additional Dunkin’ merchandise can expect to see the shop pop back up in 2020.
Dunkin' (who ditched the Donuts moniker late last year) continues to outshine the competition with great activations utilising the iconic pink and orange colourway. The repeat print application on items like the onesie, fanny pack, scrunchie and guitar provide both great brand visibility as well as a novelty, wrapping paper inspired style. Full sublimation print allows for an all-over pattern, bringing the design to life.