• Nitika Shah

First You Twist it... Oreo Debuts a Clothing Collection with Instagram Influencers

Updated: Jan 29

Cookies in Style?

Oreo is expanding its range from cookies to clothing with the launch of its first fashion collection, devised in collaboration with three European Instagram influencers.

Developed in partnership with creative agency Elvis ‘Oreo Twist Your Style’ is supported by promotional activity across TV, social, digital and in-store activity across 11 European markets.

Incorporating Oreo imagery, the scheme saw Samantha Faiers from the UK, Anne-Laure Mais Moreau from France and Yvonne Pferrer from Germany each create a denim jacket for the collection, which includes a range of t-shirts, bum bags and bucket hats.

Vira Ponomarenko, manager for Oreo Equity and Base, commented: “Developing this collection enables us to spark playful connections with our audience. The work plays on the fact that Oreo is more than just a cookie – it’s an icon in its own right. We’re giving Oreo fans the opportunity to win an exclusive piece of the brand they love.”

To promote the initiative, Oreo has developed a campaign which will run across TV, social, digital, in-store and PR channels in 11 European markets.

The film content has a ‘behind the scenes’ feel and captures the playful, casual reactions of the campaign’s models and influencers.

“Oreo is a true cultural icon. We wanted to create something fresh and exciting that Oreo had never done before, but still had the cookie’s unmistakable playful spirit at its core: a unisex fashion collection that Oreo lovers would be buzzing to get their hands on.”

- Elli Stone, Creative at Elvis

Find the full article here, via The Drum.

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